Retention-focused pacing
Tight cuts, pattern interrupts and jump cuts that remove dead air without rushing the argument.
VSL editing that keeps viewers watching to the offer.
We turn your script and raw footage into a polished video sales letter: tight pacing, motion callouts, captions and B-roll that keep attention on the offer.
The problem
A strong offer, lost in a slow edit.
- 01Viewers drop before the offerLong, flat sections give people a reason to click away before the point lands.
- 02The proof isn’t visibleClaims, numbers and testimonials are said but never shown on screen.
- 03One video, every channelThe same long cut is asked to work as an ad, a funnel page and an email asset.
What our VSL editing includes.
A video sales letter (VSL) is a scripted video that walks a viewer from problem to offer. Our job is to keep them watching all the way there.
Captions and callouts
Burned-in captions plus animated callouts for every number, claim and key line.
B-roll and proof overlays
Supporting footage, screenshots and testimonials placed where the script makes a claim.
Motion graphics
Clean titles, lower thirds and simple diagrams that make the offer easy to follow.
Sound and colour
Levelled dialogue, music under the right moments and a consistent colour grade.
Funnel and ad cutdowns
Short hooks and ad versions in 9:16, 1:1 and 16:9 from the same source footage.
What is a video sales letter?
A video sales letter is a sales page in video form: a hook, the problem, the story, the offer and a call to action, usually delivered by a founder or presenter. It works when the edit keeps attention long enough for the argument to land.
Who we edit VSLs for
Coaches and course creators, SaaS founders selling a demo or trial, agencies and service businesses, and e-commerce brands running paid traffic to a funnel.
Studio vs freelancer vs marketplace
A marketplace gig is quick to buy but rarely consistent. A solo freelancer can be excellent until they are busy. A studio gives you the same standard on every cut, a direct line to the people editing, and capacity when you need more versions.
Selected work
All projects → Full video on request
Full video on request
How a VSL edit works.
- 01
Brief
Your script, footage, offer and where the video will run.
- 02
First cut
Structure and pacing locked before any polish.
- 03
Polish
Captions, callouts, B-roll, music, sound and grade.
- 04
Deliver
Master VSL plus hook and ad cutdowns in every ratio.
“very pleased with his services very fast service and well done he's always available and speaks very good english. highly recommend him for video editing.”
VSL editing questions
Short answers. Ask us anything else on the contact page.
How long should a video sales letter be?
Long enough to make the argument and no longer. It depends on the price and complexity of the offer: low-ticket offers often need a few minutes, high-ticket offers can run much longer. The edit, not the length, decides whether people keep watching.
What do I need to send you?
Your script, the raw footage (camera and audio), your brand assets and any proof you want shown — screenshots, testimonials, results you have permission to use.
Do you write VSL scripts?
Our core service is editing. If you need help with the script, tell us in the brief and we will say honestly whether we can help or recommend a copywriter.
Do you make ad cutdowns from the VSL?
Yes. Hook variations and short ad versions in 9:16, 1:1 and 16:9 can be produced from the same footage.
How much does VSL editing cost?
It depends on the length of the final video, the amount of motion graphics and the number of cutdowns. We send a fixed quote after reviewing your script and footage.
Related services
Tell us what you're making.
Share your product, your goal and your deadline. You'll get a recommended format, scope and a fixed quote.
Get your VSL edited