Case study · SaaS product videos
ElevenLabs product launch film: showing an AI voice platform in 75 seconds
Project overview
A product launch film for ElevenLabs' AI text-to-speech platform. The film follows the product the way a new user meets it: a single line of text becomes a voice, the voice library opens up, and the same idea is shown working for narration, conversation and dozens of languages. It runs 75 seconds in 16:9 and is built entirely from animated product UI, with no live action.
The challenge
Voice AI is hard to show on screen: the product's output is audio, and the interface is mostly text fields and controls. The film had to make the result feel visible and immediate for viewers who might watch with the sound off, while still looking like the real product rather than a generic AI animation.
Our approach
We opened on a question typed into the product's own text box, then answered it with what the platform removes ("No studio. No setup.") before revealing the brand. From there every scene shows one capability in a recreated version of the interface: the editor turning text into a waveform, the voice library as a grid of voices, narration and conversation side by side, and the multilingual output. Soft gradients and generous white space keep the attention on the UI, and on-screen type carries the message for silent viewers.
- Opened inside the product (a typed prompt) instead of on a logo
- Rebuilt key screens as clean UI animation so every click is readable on a phone
- Animated waveforms to make audio output visible without sound
- One capability per scene: editor, voice library, narration and conversation, languages, script takes
Production process
- 01Structure: problem line, product reveal, capability scenes, closing line
- 02Recreating product screens as editable UI layers
- 03Motion design: typing, cursor moves, waveform and card animation
- 04Edit to music with sound design for clicks, typing and transitions
- 05Final 16:9 master for web and YouTube
Deliverables
- 75-second product launch film, 16:9
- Web and YouTube master
Frames from the film
What the finished video shows
The finished film shows how NexaCuts turns an audio-first SaaS product into a visual story: real interface moments, readable at phone size, paced so each capability lands before the next one starts.
More about this kind of work: saas product videos · more saas product videos projects
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