Case study · SaaS product videos
SaaS product demo video: a one-minute walkthrough for an AI review tool
Project overview
A 60-second product demo for an AI-assisted review management tool aimed at local businesses. It follows one complete loop: the business creates an account and gets its QR code, a customer scans it, answers a few quick questions, picks an AI-suggested draft, and copies the review straight into Google.
The challenge
The product has two users: the business owner who sets it up and the customer who leaves the review. A demo that jumps between them can easily confuse viewers. The workflow also has several small steps that only make sense when you see them in order.
Our approach
We told the story as one continuous loop and kept each screen on camera long enough to read. Short headlines ("Create your account", "A few quick questions", "Suggested drafts", "Copy review & open Google") label every step, so the video also works without sound. The interface is shown with a realistic demo business rather than placeholder data, and the film ends on a simple four-step summary: scan, answer, review, Google.
- One continuous loop from sign-up to a posted review
- Headline labels on every step so the demo works with the sound off
- Realistic demo data instead of placeholder text
- A four-step recap at the end to fix the workflow in the viewer's memory
Production process
- 01Mapping the user journey into ordered steps
- 02Building the screens as animated UI layers
- 03Motion design for transitions between steps
- 04Edit, captions and pacing for a 60-second runtime
Deliverables
- 60-second product demo video, 16:9
Frames from the film
What the finished video shows
The finished demo shows a two-sided SaaS workflow explained in one minute, readable on mobile and clear without audio.
More about this kind of work: saas product videos · more saas product videos projects
More case studies
Send a short brief and we'll reply with the approach, the timeline and a fixed quote before anything starts.
Start a project