Case study · Promotional videos
Promotional video case study: a 50-second commercial for a custom cabinetry brand
Project overview
A promotional brand video for a custom cabinetry company that lets customers design their own storage online. It moves from an awkward empty corner to finished rooms (home office, laundry, living room), shows the colour and finish options, cuts to the factory floor and closes with an invitation to start designing.
The challenge
Custom cabinetry is a considered purchase with a lot to explain: many room types, many finishes, an online design tool and a made-to-order build. Showing all of that in under a minute without turning it into a catalogue was the main challenge.
Our approach
We built the film around one idea, "your space, your way", and let each scene answer one question a buyer would have: what can it look like, where can it go, can I choose the finish, who builds it. Product photos sit on soft, light backgrounds with short headlines and small UI callouts (finish swatches, feature tags), so the video feels like a premium product page in motion. Factory footage adds proof that the pieces are really built to order.
- Open on a relatable problem: the awkward empty corner
- One question per scene: look, room, finish, build
- Light, clean compositions with small UI callouts instead of busy overlays
- Real factory footage as proof of made-to-order production
Production process
- 01Structuring the story around buyer questions
- 02Compositing product photography and UI callouts
- 03Motion design and transitions between rooms
- 04Edit to music with a clear call to action
Deliverables
- 50-second promotional video, 16:9
Frames from the film
What the finished video shows
The finished commercial shows how a considered, high-ticket product can be explained in under a minute with a calm, premium look.
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